How scientists tackle their own life choices.
A professor at Columbia is agonizing over a job offer from a rival university. A colleague takes him aside: “Just maximize your expected utility — you always write about doing this.” The professor snaps back: “Come on, this is serious.”
This is an anecdote the German decision scientist Gerd Gigerenzer has been telling for decades [e.g., 1, 2]. The cartoon above is a variation I drew for Art & Mind, the book Dan Hahn and I wrote together.
Gigerenzer’s point deserves to be stated fairly: he argues that simple rules of thumb often beat elaborate analysis, especially when the future is truly open. On his account, formal methods don’t merely fail to describe how we choose. Sometimes they do worse than our intuition.
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